Positioning & Differentiation
Tone of voice & Copywriting
Planning & Creative
Photo / Video / 3D / BTS
Pre-Production & Budget Planning
Styling, Wardrobe, Glam, Talent & Location
Retouching & Editing
Score, Edit, Motion & Post Production
Campaign Design & Lock up
At the beginning of our process, we focus on listening attentively. We conduct interviews and carry out thorough research to identify market opportunities, and then come up with a strategic approach for your brand. Our team puts in a lot of effort to craft your messaging and visual guidelines that can be applied to all touchpoints your audience has with your product or service, including digital assets, print collateral, and full-blown campaigns.
A detailed brand manual delineates the standards and guidelines dictating how a brand is visually and verbally presented across various media platforms. It acts as a guide, ensuring uniformity and consistency in communicating the brand's essence, thereby enhancing consumer recognition and loyalty. A distinct brand identity is indispensable for an effective marketing strategy.
Deep Branding™️ is a distinctive framework developed by MAISON LOTAN, aimed at establishing lasting connections with customers. It goes beyond traditional marketing by tapping into customers' fundamental beliefs and values. Through this approach, brands foster deep emotional bonds, resulting in sustained loyalty and genuine engagement. Ideal for premium brands seeking to intricately understand and cater to their customers' purchasing decisions.