Studio

about

Maison Lotan is a Tribeca, New York-based creative agency offering brand strategy, design, and creative production services. We specialize in fostering a brand’s emotional connection with their audience, showcasing their value and framing their offering to support the brand’s desired price point.

Our team is composed of accomplished designers and forward-thinking creatives, with brand-whisperer Roee Lotan at the helm. With over two decades of experience, and a nuanced understanding of the hospitality, travel and wellness spaces, we have honed our unique style, characterized by a balance of timeless simplicity and daring creativity.

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Values

We are actionable creativity. Attainable elegance. Haute couture and Air Jordans. Martini et frites. Our touch is light, our impact is maximal. Always timeless, never boring. Disciplined, not rigid. We are aesthetics, data and heart. We are big swings and tiny details. We understand and elevate.

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Industries

01 Hospitality

02 lifestyle

03 fashion

Services

Creative

Positioning & Differentiation
Tone of voice & Copywriting
Planning & Creative

Production

Photo / Video /  3D / BTS
Pre-Production & Budget Planning
Styling, Wardrobe, Glam, Talent & Location

Design

Retouching & Editing
Score, Edit, Motion & Post Production
Campaign Design & Lock up

Methodology

At the beginning of our process, we focus on listening attentively. We conduct interviews and carry out thorough research to identify market opportunities, and then come up with a strategic approach for your brand. Our team puts in a lot of effort to craft your messaging and visual guidelines that can be applied to all touchpoints your audience has with your product or service, including digital assets, print collateral, and full-blown campaigns.

Branding

A detailed brand manual delineates the standards and guidelines dictating how a brand is visually and verbally presented across various media platforms. It acts as a guide, ensuring uniformity and consistency in communicating the brand's essence, thereby enhancing consumer recognition and loyalty. A distinct brand identity is indispensable for an effective marketing strategy.

Deep Branding™️

Deep Branding™️ is a distinctive framework developed by MAISON LOTAN, aimed at establishing lasting connections with customers. It goes beyond traditional marketing by tapping into customers' fundamental beliefs and values. Through this approach, brands foster deep emotional bonds, resulting in sustained loyalty and genuine engagement. Ideal for premium brands seeking to intricately understand and cater to their customers' purchasing decisions.

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Orchestrating Impactful Launches

Clicks Are Currency

High-impact, ephemeral destination sites for newsworthy launches. We create online campaigns with everyone from sector-defining start-ups to Fortune 500 companies based on the insight that a delightful digital experience is a game-changer.

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Designing Intuitive Products

More in Product

Seamlessly designed products create better engagement and higher retention. From thorough preparation and prototyping, we map out the user journey and test each click, form, and page to design intuitive products that users can rely on.

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We Invest in Culture

Explore Our world

A major factor in what makes design great comes from a deep understanding of who will appreciate it. Any Studios commits to and invests in our local communities by publishing content, hosting events, and creating tailored experiences with and for its partners.

our Code

Partners > Clients

We view clients as collaborators & value ongoing relationships where we can create together.

Ask the hard questions

We want to know everything- in general, but specifically about our partners, projects and industries. We make a point of asking questions, before, during, and after any project. Lots of them.

Seek balance

We aim for balance between heart and mind, in each team member’s unique perspective, and in the variety of projects we take on.

Produce less waste

The world has enough stuff. We strive to create things the world actually needs, problem solving to use our creative powers for good.

Speak up & listen

We believe the best work comes when our team feels comfortable speaking up at any time, about anything.

Be kind

That’s it. To everybody, always.

Creative Leadership

Roee Lotan

Executive Creative Director & Partner

Roee’s ability to sense meaningful connections between culture, art and fashion allows him to design striking brands that thrive within their cultural context. Lotan started his design career in St. Martin’s College in London & graduated from Bezalel Academy of Art and Design in Jerusalem. He has also sat on several juries for various film and design festivals, most notably Tribeca X in 2019. His imaginative workflow leads to inspiring, evocative work for clients across the board.

Assaf Dagan

Executive Strategy Director & Partner

Well-traveled, curious, and always able to see the bigger picture, Assaf maps the intelligent brand experiences that lay the foundation for design. Starting Any Studios after an award-winning career in Europe, Assaf’s global perspective allows him to quickly envision a brand's unique positioning and possibilities. He creates compelling brands for early-stage start-ups & established companies alike.

Ready to discuss your project? Let's chat.
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