First, it’s vital to establish your niche within the luxury market, asking questions like:

What does your brand truly care about?
What world do you imagine your ideal consumers living in?
Now, how can your product seamlessly fit into that world—providing real value?

Once you’ve established your niche, you’re ready to begin doing the work in developing and rolling out a unique brand and product offering. In this article, we’ll explore the following CBD branding ideas—the goal being to differentiate yourself in a super-saturated market:

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Deep brand storytelling

We’ll propose ways to create brand narratives that build desire and ultimately justify value

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Packaging built to show off

We’ll consider how premium packaging helps convey a feeling of exclusivity for high-quality products

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Driving home brand promises

We’ll get into how incorporating verbal and visual systems into every touchpoint—from the Instagram feed to the packaging—can reinforce a strong brand story and convert consumers