001
Branding
A development of a comprehensive guide that outlines the standards and principles governing how a brand is visually and verbally presented across all communication platforms.
This guide acts as a consistent compass, ensuring that the brand's image, comprising elements like the logo, color palette, typography, tone of communication, and other design facets, remains consistent and coherent.
Brand consistency, internal and external
Recognition through logo, typeface, and color
Focuses on owned media