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Amplifying the art of hosting
Tableau is an ode to the hosts and a celebration of the events that bring us closer together. Balancing luxury and accessibility, this new DTC brand’s luxe table linen collections bring fashion to the dining table. We called it Tableau to reflect the brand’s ethos: the table is a canvas where the art of hosting unfolds.
Tableau
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Typeface
Its Not Just What You Say, Its How You Say It
The brand’s signature typeface, an all-caps display serif aptly called Love, elevated the brand’s visual identity with a touch of nostalgia. Its letters’ beautiful contrasts, exaggerated counter-forms paired with thin stems, lead the eye on a rhythm while preserving balance and exuding an air of poise.
Typeface
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ON THE TOWN
Starting A Conversation
To introduce our luxe-but-attainable approach to the-art-of-hosing, directly to guests, we conceived a wheat pasting campaign to showcase the product and brand attitude with a relatable, conversational, mood-setting copy that immerses the viewer in an experience.
ON THE TOWN
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Patterns
These Art-Deco-inspired patterns add an exciting, fashionable flourish to the Tableau branding. Whether it be on social posts, packaging, or even website details, these patterns tell a story of timelessness and sophistication that sets Tableau apart from other homegood or event companies.
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Editorial Shopping Experience
With a nod to fashion editorials and eCommerce experiences, we've developed a “Shop the Look” module for users to make what they see on the photo their own quickly. These shoppable images immerse the user in the atmosphere of the dinner party experience, enticing them to add to cart.
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Brand touchpoints
As the first physical touchpoint between brand and consumer, it’s essential that the packaging exudes the brand feel. Welcoming conversational jargon ubiquitous at dinner parties makes for a memorable, cheeky introduction to the brand. Driving home the luxurious experience, the boxes and wrapping paper are made in Florence, Italy, the same producers loved by leading fashion houses.
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Social strategy
High-Value Content To Navigate An Evening
Being a host is about more than providing great food in a beautiful environment—it means creating an atmosphere. We curated bespoke three-hour Spotify playlists to accompany each collection of table linens and set the rhythm of flow for any dinner party. For social media content, social etiquette tips that make any event next-level, from casual cocktails to three-course feasts.
Social strategy
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