The Art of Parenting: Mastering Style and Function

The DOONA X product line took seven years to develop, showcasing the meticulous planning and dedication that went into realizing this vision. The market launch featured a comprehensive brand movie and campaign created by MAISON LOTAN. This campaign highlighted the product’s unique features and luxurious design, specifically targeting style-sensitive parents. The brand movie focused on moments in parents' lives, demonstrating the product's value and innovative new features.

Doona
2024
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Brand Movie

The film showcases the stroller’s four modes: car, sit, relax, and lay back through carefully crafted moments in the day. It underscores the integration of functionality and luxury, targeting parents who value both.

Brand Movie
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Vignettes of Parenthood

The movie follows parents through the contrasting modes of their day. When their baby is awake, they focus on keeping them entertained. When the baby sleeps, they ensure nothing disturbs them. The film’s creative strategy highlights how the product’s adaptable modes support parents through these shifts, showcasing its versatility and essential role in daily parenting routines.

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BTS

Get an exclusive look at the production, styling, and creativity behind the DOONA X brand film.

CREDITS

Client DOONA USA
Creative Director Roee Lotan
Photographer Marilou Daube
Director of Photography Nick Perron
Producer Emilia Vincent
Editing + Color Aaron Fuks
Original Score + Mixing Raph Parpex
Digi tech Travis Drennen
Photo assistant Ed Singleton
1st AC Liam Nary
Stylist Marti Arcucci
Style assistant Florencia Traversaro
HMU Jodie Boland
HMU assistant Macy Doyle
Talent Ryan Greer
Talent Christa Guzmán
BTS photographer Ohad Kab
PA Joel Rader
PA Mark Fagan